For instance, local businesses get more out of a small, local following than a large following that includes people who will never visit the businesses’ physical stores. While it’s tempting to obsess over followers and likes, those metrics don’t necessarily serve your business goals. Don’t get caught up on “vanity metrics” - metrics that make you feel good but don’t help you make decisions, take action, or judge value. Determine which metrics matterīefore you start running reports, decide which metrics matter to you and your business. You can use social media to show off your personality and get to know your customers better while also growing your business. People typically choose a small business over a big-name company because they value the personalized experience and unique character of the business itself. Customer service options that endears you to customers.Event promotion through features such as Facebook Events and Facebook Groups.Targeted reach through tools, such as Instagram Ads or Facebook Ads, that homes in on specific demographics (i.e., age, gender, salary, location, etc.).Low-cost brand recognition with free social media accounts or small-budget brand-awareness initiatives.While social media can serve many functions, here’s a quick look at some high-impact benefits of social media for small business: At a time when money is tighter than ever, social media can be a lifeline. Seventy percent of small-business owners are concerned about financial hardships due to the COVID-19 crisis. You’ve known for a while that social media for small business is important - but 2020 has made it essential. Here’s how (and why) you should work this valuable asset into your plans for 2021 and beyond. In the coming years, social media will play an increasingly crucial role in driving sales, providing customer service, and improving brand awareness. “In a sense, social media is our business,” says Laura Moss, cofounder of outdoorsy cat-lover company Adventure Cats, “It's where we engage with our audience, promote products, and even answer a lot of customer questions.” This only further highlights the value of social media for small business. And those users aren’t just mindlessly scrolling: ecommerce sales are on the rise as well. The positive impact a small, loyal following can haveĪround the world, 47% of internet users ages 16 to 64 have spent more time on social media in 2020 than they did in 2019.Why social media matters for small businesses.Here’s how (and why) you should work social media into your plans for 2021 and beyond. Social media will play an increasingly crucial role in supporting small business growth.
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